![]() ![]() In exchange, Facebook can access more user data, which it can use for targeted ads on its main site or to determine which services to add to its Messenger platform. Lastly, WhatsApp works on a wider variety of phones than Messenger, including connected feature phones, which use slimmed-down versions of popular apps.īut as expands, Facebook will likely add free versions of WhatsApp and Instagram to that bundle. Second, it's already the top messaging app in several developing markets, including India, where it claimed 70 million users at the end of last year. First, it doesn't require as much data as Messenger. WhatsApp isn't included in the current list of apps for three reasons. That process, known as "zero rating" apps, encourages customers to use apps like Facebook and Messenger as much as possible. ![]() To accomplish this, Facebook partnered with wireless carriers and offers free access to certain apps without their usage counting toward data plans. WhatsApp matters more than you thinkTo understand the real reason Facebook bought WhatsApp, we should take a closer look at, the Facebook-led initiative to improve Internet access and mobile device usage in developing countries. That's because WhatsApp only charges users in Europe and North America, while remaining free for usersin developing countries like India. ![]() But last October, Facebook revealed that WhatsApp only generated $15.9 million in revenue during the first half of 2014 despite hitting 600 million MAUs at the end of that period. ![]() Theoretically, this means WhatsApp could easily generate hundreds of millions in revenue per year. WhatsApp's sole source of revenue is a nominal annual fee of $1 after the first free year. ![]()
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